While in Milan, FB visited the newly celebrated Prada Foundation by OMA. He had this to say about it-
The walk to the new Prada foundation in Milan from the metro is a bit cinematic. It’s true that the neighborhood and the distance combine to introduce a glimmer of doubt as to whether one is in fact going in the right direction. So the pronouncement of the true way by a series of highway scale billboards, each calling out a section of the foundation grounds, is helpful. They also set up a certain episodic sensibility to the approach. The distinctive images become sequential focal points along an otherwise anonymous roadway. By the time of arrival I am conscious of the fact that the foundation campus is a collection of buildings, each different and developed internally as a uniquely inspired stand-alone statement, but still part of a group.
In passing through the entrance gate my first reaction is that the foundation’s focus was on its architectural space, perhaps because no particular piece of the architecture informed me of where to move next and the use of cladding was equally devoid of any sense of hierarchy. I remembered a comment from Koolhaus in a recent article about the Prada-
For a couple of years now, I have been... well, I don’t know what the best word is, but it is somewhere between bored and irritated, by the current course of architecture forcing people to be extravagant even if they don’t want or need that. I think there is a fatigue with “originality” now and an interest in the modesty of an artist. In this case, this was important for me as it allowed us to find a new relationship with architecture. It was more interesting than saying “Prada”1
My next thought went immediately to Carlo Scarpa. Perhaps due to the larger generic similarities between this and his Castelvecchio Museum – the setting a preexisting walled compound, the indoor-outdoor sequence of visitation, and the impact of material and detail in determining the spatial character and meaning of the place. Not so much the suspended confrontation between new and old that was being talked about, I began to see the project as an outright challenge to Scarpa’s humanism, confronting his serious cognizance of the viewer/inhabitant with a new more contemporary disinterested disregard.
Entering at the north east corner, one needs to be directed to the gold building, called the “haunted house”, so as to purchase an entry ticket. This allows the outdoor space within the wall of the foundation to operate as a privately owned public space. As I approach I realize that the gold building certainly declares its importance within the site, not because of its being a five story 19th century structure, one of the complexes tallest, but because it has been gold leafed in its entirety. Wow, gold leaf, there is a material you don’t see being used in contemporary architecture. Interestingly Scarpa was not afraid of gold either. He used it in his glass works, and he used it in his architecture as well, with gold leafed mosaic tile. He had seen it throughout the shimmering Basilica of S. Marco in Venice, he knew its power to hold and reflect light. But this is different. Not unlike some of the other materials we have seen upon entry, the cast aluminum panels for instance, the material is being used as if it is something banal, a literal coat of paint. It is a precious and costly material but it has been applied uniformly to every surface of the building, including window frames, window muntins, and even the drain pipe. Shirley Eaton, the actress was similarly coated in gold paint for the 1964 James Bond movie Goldfinger. The intention, in the movie, was to asphyxiate her, to kill her off provocatively. It worked in the movie. Is the gold leaf here likewise intended as a suffocating provocation? Of course it works, particularly when its outrageousness is contrasted with the neutral grey Prada outfits and stoic slightly disinterested expressions of the security staff.
Going back to Scarpa, I imagine him surgically locating his delaminations and revealings within the Castelvecchio complex. Even though there must have been a certain disregard for the work of the renovation architect who had imported a new fictional gothic style to the original barracks, Scarpa effectively learned from him by recrafting and framing his overlay. Koolhaus paints over the original. He covers it up. He makes it stand out with an act normally intended to make something go away. (I am slightly abhorred by this, but likewise think that I am supposed to be, or at least impressed- and in fact I am. I just wish it actually meant something other than how to locate the front door.)